What is your skin tone?
There are a few different skin tones that you could have. The differences between each one could affect which self tanner would get your skin looking its bronzed best and yes it really does matter!
Usually considered the palest skin type, those with fair skin are the Snow Whites of the world. The palest of pale, usually with pinkish undertones or lots of freckles.
Just a touch along the shade scale are those with light skin. Still pale but not quite porcelain, light skin usually has warmer or neutral undertones.
Medium or olive skin
Those with medium skin tones are in the middle of the shade spectrum. They tend to have warm or more olive tones, and are already naturally a little more bronzed than those with fair or light skin.
Those with dark skin have a rich, deep complexion. Usually, those with darker skin tones will have warmer undertones, but not always.